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Deciding whether Times Square campaign is worth the expenditure can be a dilemma for businesses . While the impressive exposure is plainly attractive , the substantial costs often raise doubts. Gaining attention in such a vibrant location is demanding, and assessing the true payoff on that substa… Read More

Securing a spot on a Times Square billboard isn't cheap – expect to shell out a considerable sum. The total cost varies wildly, but generally starts near $1.5 million per week for a premier location. But, smaller, less visible locations can cost for somewhere around $300,000. Several elements , i… Read More